Control data settings in your account To help you control how data is used in your Analytics account, there are a variety of settings you can adjust at any time.
• Manage the data settings in your account to control how you collect, retain, and share data. You can anonymize IP addresses for your Web property and set data retention periods. • Choose whether your data from Analytics is used for ads personalization. Control ads personalization at the event, session or property level. • Delete data from Analytics for any reason or any time. You can delete your data from Analytics servers, disable data collection, and delete data for individual users.
For more information about data privacy and security in Analytics, visit our Help Center.
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